A device fingerprint is an unique identification code that each device and browser has that can be identified and tracked when the user access the internet.
What is a device fingerprint and why does it has this name?
In an era where we spend a lot, and sometimes most, of our time online, doing activities that includes working, connecting with people online, accessing content and many others, it is important for both people and companies to know who is doing what on the internet.
Just like it happens with us humans, devices have a completely unique identification code of it’s own and because of this similarity with the marks we have on our fingers we also call this code a fingerprint.
What’s the purpose of the device fingerprint?
Another key similarity device fingerprints have with the ones humans have is that it leaves a trace where you pass, just like it is possible to identify ours when we touch something, it is also possible to identify which device is visiting a website by tracking it’s fingerprint.
While it can be used to track what people have already done on the internet, it is also useful for defining parameters and finding patterns of the actions users take online, trying to antecipate what they will be doing based on what has already been done.
With data being one of the most valuable resources in the world right now, this kind of information is indispensable for understanding what happens on the internet and optimizing the generation and flow of useful data for business.
What’s the difference between the fingerprint and cookies?
It is important to note that fingerprints are different from cookies because, while it does serve the same purpose of tracking what someone does online, the cookies are exclusively browser based and are easy to block. Meanwhile the device fingerprint use more types of information and parameters to better identify the user.
Cookies use solely the information of the sites the user access on certain browser, while fingerprints are defined by crossing not only the kind of information cookies retaing but also data from your device and across multiple browsers and other applications.
Not only the kind of information used to define the fingerprint is more diverse and dense but it is also stored outside the reach of the user, making it extremely hard to hide or to delete like it is done with cookies, making it a more faithful way to track and identify the user.
How does it affect your life and your business?
As it was said before, most of the things a person do online can be tracked by the fingeprint of the device being used by them. This way as cookies become more obsolete and fingerprints become the norm of the tracking world it also becomes the norm of data used for marketing and advertising.
Because of it’s accuracy to identify the user it is better suited for targeted advertising, as it becomes way harder for the user to avoid having it’s data harvested, even when using multiple browser or different devices by saving information related to the accounts of the user.
Another application is to enforce anti-fraud measures and improving online security, as it makes it harder to pretend an action is being made by someone else or to fully hide your information when trying to fulfill actions that violate companies policies or are straight up illegal.
What if I need to hide my fingerprint?
By now you already know how it works and what is it used for, but what if you need to hide your fingerprint? If you work with advertising on social media like Facebook, Instagram or Google Ads you probably already know that these sites have sensitive user policies that can lead to your accounts being suspended and not being able to advertise anymore.
When a situation like this happens these plataforms usually use your fingerprint to identify any access you try to make even if you are trying to use different accounts, this way, making it nearly impossible to keep advertising after one of your accounts has been suspended.
The most commom way to go around this situation is to use a multilogin application, which will create browser that will have a fingerprints of it’s own, making the sites you access to advertise think each of your accounts is being used from a different device.
SimplesLogin will help you hide your fingerprint.
If you want to make the contingency of your social media accounts using a multilogin tool, SimplesLogin software is the best choice in the market for this, being the safest and most intuitive tool to use among all multilogin tools you’ll find online.
You will not only be able to hide your device and browser fingerprint but also asscociate proxies to your profiles so you can also hide your Internet Protocol to avoid having your accounts data correlated to the same WiFi connection, making your contingency complete and totally safe.
SimplesLogin will provide you with live and personal support, where someone will help you with any request you have regarding the tool. We also offer a seven day trial period so you can get to better know our software before commiting to a subscrption. Download SimplesLogin, create an account and get started today.